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Case Study Summary
Industry Manufacturing
Endpoints Oracle CRM On Demand, Oracle Financials
Business Problem Solved Customer Master Integration, Sales Order Visibility

Business Problem

  • Needed to automate data flow between Oracle Financials and Oracle CRM On Demand
    • Account info in ERP not in sync with that on Oracle CRM OD
    • Can not integrate multiple bill-to, ship-to addresses in ERP to CRM OD — info critically needed by Sales team
    • Inaccurate manual update process between CRM and ERP systems

Competing Technologies

  • Custom code: not scalable, too resource intensive

Solution

  • Cast Iron provides real-time, bi-directional integration between Oracle CRM On Demand and Oracle Financials ERP:
    • Account info between Oracle CRM OD and Financials
    • Multiple bill-to, ship-to addresses available in CRM OD for Sales team's usage
    • 100% configuration-based, no custom coding

Results

  • Integration delivered in 10 days
    • Dramatic increase in sales productivity
    • $68K per year cost savings by eliminating manual data entry