Business Problem

• Needed to improve sales productivity to continue business growth
  • Silos of customer information stored in Oracle CRM On Demand and Epicor ERP
  • Inaccurate, manual update process between applications

Competing Technologies

• Custom code: not scalable, too resource intensive

Solution

• Cast Iron selected:
  • Real-time, bi-directional integration between CRM and ERP
  • 100% configuration-based, no coding
  • Future application integration plans:
    • Cisco Unified Communications, Eloqua, Oracle EBS and Pricing, Fedex/UPS

Results

• Project delivered in days
  • Increased sales productivity
  • 50% cost savings compared to custom code
  • Automated, synchronized 360° view of customer information